Monday, September 24, 2007

Why knockoffs are good for fashion - Boing Boing:

James Surowiecki (author of the great book The Wisdom of Crowds) has a fantastic, tight little article about copyright and fashion in this week's New Yorker. Fashion designs aren't covered by copyright, and this means that couture designs are knocked off and sold at huge discounts in department stores and shops like H&M within seconds of appearing on the runway. This upsets many designers, but there's plenty of evidence that it's good for the industry as a whole -- the knockoffs sell to people who'd never buy the couture originals, so they don't really cannibalize sales; what's more, by making a hot new look ubiquitous, the knockoffs contribute to making it look tired and boring, which creates the market for next season's clothes.